Haier

Super large TV panel market to almost quadruple in 10 years

The demand for super large TV panels 60-inch and larger is burgeoning and their annual shipments will nearly quadruple in 10 years after first topping 10 million units back in 2016, according to IHS Markit. Annual shipments of 60-inch and larger TV panels, including liquid crystal display (LCD) and organic light-emitting diode (OLED), are forecast to exceed 20 million units in 2018 and to reach 54 million units in 2025, accounting for 19 percent of the entire TV panel demand. Their combined share by shipment area is projected to almost triple to 33 percent in 2025 from 12 percent in 2016.

Growth in the super-large TV panel market will be mainly driven by increasing investment in gen 10.5 fabs, which are capable of producing super-large TV panels with economy of scale. This will, as a result, cut production costs and supply prices which will be translated into a drop in TV prices. BOE embarked on the mass production of panels at the Gen 10.5 fab in the second quarter of 2018 for the first time in the world. Once the yield rate of super-large TV panels at the fab stabilizes following production optimization, production costs at the fab are expected to fall below that of the Gen 8.5 fab.

To catch up BOE, CSOT, and Sharp are speeding up investment in their Gen 10.5 fabs with an aim to mass produce super-large TV panels in 2019, a move that would rapidly increase panel supply of the super-large size. The rise in capacity will intensify competition in the market, which will further drop TV set prices and would help boost the ultra-large TV set demand. Such high demand for ultra-large TV sets is also expected to lead panel makers to jump in another round of race to further improve picture quality with the adoption of ultra-high definition (UHD) and 8K technologies. It will also contribute to the advancement in broadcasting systems and the content business and would further spur consumers’ demand for super-large TVs.

The ultra-large TV set market’s expansion will eventually help the panel industry digest fast-rising capacity and play a vital role in offsetting the fall in panel prices that could eat away overall revenue in the entire panel market.

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