Sun TV to invest Rs.600 crore in movies & OTT platforms

Media tycoon Kalanithi Maranowned broadcaster Sun TV is planning to invest Rs.300-400 crore in the movie business, and another Rs.200 crore in SunNxt — the company’s OTT platform. With the gradual opening up of theatres in the short term, Sun TV is planning to go all-out on the film business. During an analyst call, the management said it would invest in some big-ticket movies, which would feature actors such Rajinikanth, Dhanush, Suriya, and Vijay. Sun is planning for eight big-budget movie releases starting from January 2021 till next Diwali. The company plans to recover the entire cost of the movies from theatrical releases, while broadcasting and digital rights will drive profits. Sun believes movie preference in South India is much higher compared to original content and hence, it is focusing more on movies. –BS Reporter

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