Startups Are In Focus At The Autumn Hong Kong Electronics Fair

A major focal point at this autumn’s Hong Kong Electronics Fair, produced by the Hong Kong Trade Development Council (HKTDC) and held concurrently with the electronicAsia exhibition at the Hong Kong Convention and Exhibition Centre Oct. 13 to 16, is global startup companies, the show’s organizers said.

Among both startup companies and established ones, virtual reality, smart tech, robotics and unmanned tech, 3D printing, wearable electronics, smart device accessories, digital imaging, home appliances and A/V products are some of the categories that will be spotlighted at the Electronics Fair.

At the same time, the 22nd electronicAsia – jointly organized by the HKTDC and MMI Asia Pte Ltd – which runs concurrently with the Autumn Electronics Fair, offers a multi-pronged category focus including power supplies, printed circuit boards & EMS, display technology, keyboards and switches, sensor technologies, quality inspection devices and testing, among others.

Startup zone particulars

The Electronics Fair’s Startup Zone will feature about 110 companies from Hong Kong, the Chinese mainland, Denmark, Japan, Korea, Taiwan and the U.S. showcasing products and technologies such as the latest apps, smart-home systems, wearable tech, the Internet of Things (IoT), big data and e-health.

The Fair will also feature a series of complementary startup-themed events. These themes include Investment Pitching, Media Pitch Day and Startup Smart Launch, addressed with sessions where startups will introduce their solutions or products to investors, buyers and media.

Other scheduled events include an Investment Matchmaking session where one-on-one meetings between startups and investors will be arranged, and a Meet the Mentors session, where startups will obtain advice on business enhancement. Representatives from the Angel Investment Foundation, Hang Seng Commercial Banking, Thai-based technology and business media platform Techsauce, and Brave Soldier Venture Capital will share their insights on marketing, crowdfunding and success cases.

“Hong Kong’s total exports grew nine percent in the first seven months of this year while electronics, as the city’s largest export category, saw a 13 percent increase,” HKTDC Deputy Executive Director Benjamin Chau stated. He added that, in view of what he termed “market uncertainty,” the Fair provides exhibitors with opportunities to explore new ideas about diversifying their businesses and developing new markets to stay ahead of competition.

The Autumn Electronics Fair and electronicAsia combined will feature more than 4,300 exhibitors from 25 countries and regions, forming what HHTDC said amounts to the world’s largest electronics marketplace. At the Electronics Fair, the Hall of Fame will feature more than 550 brands including Italy’s LAICA, the United Kingdom’s Binatone, the Netherlands’ Bourgini, as well as the local brands Goodway and VTech.

The Tech Hall, with more than 150 exhibitors, will showcase cutting-edge innovative technology, which will be arranged in five themed zones: Robotics & Unmanned Tech, Smart Tech, Virtual Reality, 3D Printing and Startup.

Symposium on Innovation and Technology

At the Electronics Fair on Oct. 13, the Symposium on Innovation and Technology, organized by the HKTDC and Hong Kong Electronics & Technologies Association, will be held, under the theme AI Empowerment – Grow without Limits. Representatives from international technology enterprises including ASTRI, Cisco, Deloitte, IBM, Microsoft, Pfizer and SenseTime will discuss artificial intelligence (AI) development trends as well as challenges and opportunities in such fields as machine learning, product design and applications. They will also provide an industry forecast.

Other events to be held during the two fairs include the Sensor Technology Forum on Oct. 14, where experts will examine sensor applications in IoT, blockchain, mobile quality assurance and automotive sectors. The Hong Kong Electronic Forum will take place on Oct. 15, when a professor from the University of Maryland and a representative from the Singaporean electronic component testing company Viscom Machine Vision will discuss AI enhanced reliability and functional safety for electronics products.

Other seminars will focus on technologies and successful applications in the age of AI, as well as the current and future development of 3D printing. There will also be buyer forums, product demo and launchpad sessions, a networking reception and a seminar, “Surviving the Sino-U.S. Trade Dispute: Enhancement of Government Support to SMEs,” to help the industry establish connections and capture new opportunities.― Dealer Scope

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