Star Sports has signed nine brands in deals worth Rs 700 crore to Rs 750 crore for the upcoming season of the Indian Premier League (IPL). Coco Cola, Maruti Suzuki, Polycab, Parle Products, Dream 11, PhonePe, MRF, Future Group, and Cover Fox have assured their presence during the broadcast of the Indian Premier League 2019. This season, Star is targeting a TV reach of 836 million across sports and movie channels with the English, Hindi, and vernacular feed. Star had picked the IPL media rights for Rs 16,347.5 crore for the 5-year cycle between 2018 and 2022.
The market has generally been slow be it televisions or home appliances. Dishwashers saw a spurt for a couple of months, but the boom seems to be over for that...Read More