Sony India resumes local TV production, re-opens 92 brand shops across the country

TV manufacturing in the country has been resumed this week as per government guidelines, Sony India announced on Thursday while re-opening 92 brand shops across green and orange zones in the country. The Tokyo-headquartered multinational conglomerate also said there is sufficient product inventory in India.

TV manufacturing has been resumed from May 18 as per the government’s guidelines and Sony India’s Brand Shops, namely Sony Center and Sony exclusive, in green and orange zones, have resumed services. “To ensure a safe purchase experience, all stores have been enrolled under the ‘Suraksha Store’ certification scheme ensuring that they are fit for operation. Availability of necessary safety essentials such as sanitisers, masks, and disposables wipes have been put in place,” the company said in a statement.

According to the company, the staff has been adequately trained to follow strict hygiene measures such as the mandatory download of Aarogya Setu app, and advised daily thermal scanning, thorough sanitisation before entering the store, and continuous use of masks and gloves.

“We were getting multiple requests from our customers to make products available, especially during the lockdown. With easing of lockdown restrictions and keeping customer’s demand in mind, Sony products are now available across several retail outlets and e-commerce platforms. Corresponding service centres are also operational along with nationwide Call Centre support,” Sunil Nayyar, Managing Director, Sony India, said in a statement.

Sony India’s regional offices resume operations

Sony India’s nine regional offices in Bengaluru, Kochi, Chandigarh, Ludhiana, Jaipur, Coimbatore, Mangalore, Bhubaneshwar, and Guwahati have resumed operations. According to the company, the re-joining plan has been prepared while following the government’s safety guidelines of 33 per cent headcount and social distancing norms.

Deep sanitisation and fumigation have been conducted in every office.

Amid the coronavirus-induced lockdown, the tech giant particularly witnessed a surge in demand of BRAVIA television sets. “We are already witnessing a spike in demand for Sony products, especially BRAVIA televisions along with soundbars for a complete home theatre experience, and good demand in work from home essential products such as headphones, especially noise cancellation models,” Satish Padmanabhan, Sales Head, Sony India, told Times Now in an interview last week.

—Times Now

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