Chinese smartphone and electronics maker Xiaomi said it has sold more than two million television units in India in 14 months of its launch.
Announcing the development, Xiaomi India MD Manu Kumar Jain tweeted: “We’ve sold 2 million MiTV in just 14 months. I doubt if any brand has sold so many smart TVs so fast. We are truly bringing smart TV experience to millions of Indians.”
Xiaomi, which is also the country’s largest smartphone maker, said it is the number one smart TV brand in India for three consecutive quarters in a row quoting market tracker IDC figures for Q2, Q3 and Q4 2018.
Mirroring its smartphone strategy, the company launched TV models at lower than market prices forcing the top television makers like Samsung, Sony and LG to lower prices. Samsung recently also rolled out a dedicated series at lower prices for online.
Xiaomi currently sells its television models from Flipkart, its exclusive brand stores and multi-brand mobile phone retailers becoming the first TV brand to do so.―Business Telegraph