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Small Sellers On Amazon, Flipkart Search PMO Assist To Safeguard Their Pursuits

A bunch of small and medium on-line retailers promoting on Amazon and Flipkart platforms has written to the Prime Minister‘s Workplace, alleging that the e-commerce majors are exploiting small sellers, and looking for PMO’s intervention to safeguard their pursuits. All India On-line Distributors’ Affiliation (AIOVA) has accused e-commerce marketplaces of following unregulated and anti-competitive enterprise mannequin even because the Indian arm of Amazon is internet hosting a ‘Small Enterprise Day’ on-line purchasing occasion subsequent weekend to advertise small and mid-size enterprises.

“The management of India’s retail market has been handed on to the palms of two overseas firms,” AIOVA, which represents greater than 3500 on-line sellers, mentioned in its letter to the PMO final week.

The distributors additionally expressed disappointment at not being included in discussions to assist draft coverage for the e-commerce sector. “The suppose tank on e-commerce business was shaped and disbanded without our inclusion or illustration,” it mentioned within the letter.

Third-party distributors promoting on the net platforms have been complaining to a number of authorities departments highlighting their issues, starting from predatory pricing and deep discounting by models of e-commerce firms that promote their non-public labels to the necessity for a sector regulator. Marketplaces giving preferential remedy to sure massive sellers, resulting in unfair competitors for third occasion distributors on these platforms, have been one of many main issues for on-line sellers.

This regardless of e-commerce companies like Amazon and Flipkart holding particular programmes for small companies once in a while.

Amazon.in, for instance, will supply merchandise from numerous small sellers at particular costs and cashbacks for patrons throughout its Small Enterprise Day on December 16.

There are greater than 400,000 sellers utilizing its platform, and most of them are small and medium companies, an Amazon India spokesperson mentioned. “Since our launch in India over 5 years in the past, we now have labored relentlessly in direction of making a clear market for sellers of all sizes to promote, develop and supply the widest choice to our clients,” the spokesperson mentioned.

Rajneesh Kumar, chief company affairs officer at Flipkart Group, mentioned the corporate via its platform just isn’t solely serving to SME sellers from throughout the nation, together with the distant elements, entry the market and shoppers however can be “boosting native manufacturing and the financial system”.

Aside from on-line distributors, merchants’ affiliation Confederation of All India Merchants (CAIT), Swadeshi Jagran Manch, the financial wing of RSS, and Indian Mobile and Electronics Affiliation (ICEA), a foyer group of handset makers, have additionally raised issues about predatory and anti-competitive practices of e-commerce companies and dispatched a number of representations to numerous authorities departments, looking for intervention.

Merchants’ affiliation CAIT just lately wrote to the prime minister demanding a whole overhauling of the nation’s retail commerce.— Newpaper24

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