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Slots on DD Free Dish to be e-auctioned to private channels

The Prasar Bharati Board has given approval for e-auctioning of slots on DD’s Free Dish to private channels from February 2019 under a revised policy. Doordarshan will conduct the 38th online e-auction for filling up of vacant slots of DD Free Dish DTH Platform from February 11, 2019. Satellite channels licensed by the Ministry of Information and Broadcasting will be allowed to participate in the e-auction. E-auctions will be based on a differential pricing to be determined by the genre or language of channels. E-auctions will be held on an annual basis for all vacant unreserved slots to ensure a stable bouquet of channels.

In order to lower the entry barrier for genres or languages that are currently under-represented on DD Free Dish, the differential pricing for slots is split into five disparate buckets as opposed to the two buckets based on which e-auctions were previously held. The reserve price for different genres and languages bracketed in five buckets varies from `6 crore to `15 crore. A key consideration of the new policy was to increase the diversity of content available on DD Free Dish and to expand its reach across India especially within the non-Hindi speaking states.

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