McCann Shanghai has been appointed by Skyworth TV’s global business to lead its brand advertising strategy and creative services.
Skyworth TV has been enjoying success in the world’s most populous nation garnering a market share in China of over 20 percent – the largest out of all the OEMs – and is in the process of upgrading and transforming their brand, with communications focusing on brand perception in China and overseas.
“Creativity is the spark to enhance our brand and will contribute to fasten the pace of Skyworth TV’s expansion,” said Leo Tang, Chief Brand Officer of Skyworth TV. “McCann offers outstanding insights and creative performance, which fits the needs of our brand communications. I hope this cooperation will push global market visibility and the reputation of Skyworth TV.”
“I am proud of the outstanding performance of our team in the pitch,” said Ronald Sun, Joint CEO of McCann Worldgroup China. “We look forward to partnering with Skyworth TV and helping the brand represent the very best of China in the global market.”―Branding in Asia