Shipments of large-size TVs in the Taiwan market in 2020 are likely to be 10-15% higher than the projection of 850,000-900,000 units made earlier this year, bolstered by rising stay-at-home economy in the wake of the coronavirus pandemic, according to market sources.
TV sales were slow in first-half 2020, but have rebounded recently as increasing stay-at-home activities have helped spur demand for large-size display products such as TVs and projectors for entertainment, video services, remote conferencing and digital gaming applications, said the sources.
Brand vendors’ efforts to promote sales by lowering their product prices have also helped ramp up shipments of 55-inch and above TV models, added the sources.
Thanks to the pandemic, AOC expects its TV shipments in the local market to reach 50,000-60,000 units in 2020, with those sized in 55- to 65-inch being mainstream models, the company said, adding that demand for 70-inch models is also picking up.
Having launched its new Bravia products in Taiwan recently, Sony also expects its TV shipments to increase significantly in 2020 from the 2019 level.
Meanwhile, Epson has teamed up with its uDesign with plans to launch new large-size projectors through a crowdfunding project. It has raised over NT$8 million (US$275,560) from 160 investors in its first hour of the fundraising plan.-Digi Times