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SHARP Home Electronics Company Of America Joins BrandSource

Posted by Sharp Home Electronics

Sharp Home Electronics Company of America announced that BrandSource would begin offering SHCA’s full line of kitchen appliances through locally-owned members stores starting this Fall.

“Sharp’s business relationship with BrandSource represents an advantageous opportunity to further our reach into local communities and build long-lasting customer relationships, bringing us closer to fulfilling our commitment to Simply Better Living,” said Peter Weedfald, Senior Vice President of Sales & Marketing, Sharp Electronics Marketing Company of America.

BrandSource works closely with its members, operating in more than 4,500 locally-owned appliance, electronics, bedding, home furnishing and floor covering stores across the United States and Canada. This business relationship will see Sharp and BrandSource working side-by-side to provide thousands of independent business owners with industry-leading products featuring cutting-edge technology.

Sharp’s patented built-in Microwave Drawer Ovens, Countertop Microwave Ovens, and Over-the-Range Microwave Ovens will be available in a range of sizes, wattages, and finishes. In addition, SHCA’s SuperSteam+, 3-in-1 Oven and Induction Cooktops also join the line of available appliances, as well as European Convection Wall Ovens, which add a modern and elegant touch to any kitchen.1

“As a leader in cooking innovation, joining forces with Sharp makes perfect sense,” said Jim Ristow, CEO of AVB|BrandSource. “Their products represent simple-to-use options that support one’s choice to live a healthier lifestyle, and we are thrilled that Sharp has chosen to offer them to our members.”

In addition to its existing product lines, Sharp recently announced the introduction of its first, full built-in kitchen suite, which builds off of the brand’s 50+ years of cooking heritage. These appliances – including firsts for Sharp, such as a refrigerator and dishwasher – will be offered to BrandSource members as an opportunity to expand their kitchen product offerings and deliver leading design and innovative technology directly to its customers.

“We look forward to building a valuable and long-lasting relationship with the BrandSource member community and expanding the availability of our full built-in kitchen suite of appliances across the United States,” said James Sanduski, President of Sharp Home Electronics Company of America. TVJ Bureau


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