Sharp Electronics Launches New Campaign

Sharp Electronics (Malaysia) recently launched its My AQUOS campaign to reward Malaysian consumers, and unveiled actress Zahirah Macwilson as its celebrity Brand Ambassador.

The campaign highlights Sharp’s Made-in-Malaysia products, particularly its lineup of the popular AQUOS LED TVs manufactured by Sharp Manufacturing Corporation (M) Sdn Bhd at its Batu Pahat factory in Johor. Also highlighted were audio products produced at Sharp’s base in Sungai Petani, Kedah by S&O Electronics (M) Sdn Bhd.

“Although we are a Japanese brand, we have a long and successful history in Malaysia since 1974. The continuous loyalty and strong support from Malaysians makes us we feel like we are almost a local company, a home grown Malaysian brand that promotes Made-in-Malaysia products to the world,” said SEM managing director Robert Wu.

Also present at the campaign launch were Yoshihiro Hashimoto, executive managing officer, Head of President’s Office, Sharp Corporation; Katsutoshi Teraoka, the managing director of S&O Electronics (M) Sdn Bhd; Won Yin Hock, the managing director of Sharp Manufacturing Corporation (M) Sdn Bhd and Ting Yang Chung, SEM’s deputy managing director.

The My AQUOS campaign runs from September 1 to December 31, 2018. Throughout the campaign period, Sharp will maintain their price for Made-in-Malaysia products.

For instance, Sharp’s AQUOS 40” LED TV (LC40SA5100M) will still be available to consumers at its pre-SST offer price of RM999.

Sharp also announced that it will contribute RM5 from the sales of each Made-in-Malaysia products during this campaign to Tabung Harapan.

In the event that the government decides to conclude Tabung Harapan before 31st December, Sharp has pledged to contribute the amount collected to charitable organizations as part of its corporate social responsibility (CSR) program.

“Merdeka and Malaysia Day are significant celebrations for Malaysia and for us at Sharp Malaysia, we truly feel we are part of these joyous occasions. It is also timely for us to recognize the support of Malaysians to Sharp all this while through this contribution,” said Wu.

Meanwhile, Zahirah’s celebrity touches will further augment Sharp AQUOS not only as a technologically advanced but also as an attractive, fashionable and trendy brand, ideal for the discerning and young Malaysian consumers.

Established in 1985 and formerly known as Sharp Malaysia Sales & Service Company (M) Sdn Bhd, SEM is the marketing arm of the Sharp Group in Malaysia and is responsible for the sales, marketing and promotion of all Sharp products in the country which includes consumer electronics, office automation equipment and document solution business. – New Straits Times

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