LG Brings Unique Knock-On Refrigerator
May 2019There is a growing demand for technology that assists humans in their day-to-day tasks, making lives convenient and quickening the process of doing things. For this purpose, LG, a leading…Read More
Perspective
-
-
Refrigerator Sales 2018
May 2019Despite several decades of refrigerators in India, the penetration of refrigerators in India is still low at ~30 percent. Compare this to the penetration level in China, where it is…Read More
-
Customer-inspired Innovation is Key
May 2019In India today, refrigerator is a necessity and this category accounts as one of the most important divisions in the industry with its extensive penetration in the market. According to…Read More
-
Evolving Indian Refrigerator Market, with Changing Consumer Preferences
May 2019The domestic refrigerator industry is witnessing a major transition, right from product and design innovations to giving value for money and energy-efficient solutions to consumers with a variety of choices….Read More
-
Refrigerator Trends 2018
May 2019Sales in the year 2018 have been an all-time low for the consumer durable business. Post-demonetization and implementation of GST, the market witnessed a steep decline and this slowdown is…Read More
-
Geared Up to Penetrate the Rural Market
May 2019There is major concern expressed on air quality outdoors; equal attention needs to be given to indoor air quality too. On a similar note, energy conservation and efficiency considered for…Read More
-
A Promising Summer Ahead!
April 2019The industry is looking forward to a hot summer. The India Meteorological Department has forecast normal to above-normal heat wave conditions over core heat-wave zone of the country, with the…Read More
-
Steady Rise in Demand for Energy-Efficient Inverter Acs
April 2019Indian air conditioner market is going through a rough patch at the beginning of 2019 primarily on account of the delayed summer season. Seasonal trend has been week since the…Read More
-
Trends in the Indian Air Conditioner Market
April 2019Air conditioners not only help people in having a sound sleep, they also enhance their productivity and employee-engagement rate in the workplaces. The modern India has started accepting this truth,…Read More
-
Making Home Appliances Future Ready
April 2019The Indian appliances and consumer electronics (ACE) industry has been stagnant the previous year, not just in terms of consumers, increase in spending capacity, and the changing regulatory climate, but…Read More
-
Dawn of the Age of Inverter AC
April 2019In India, electric fans and desert coolers have been a major source of cooling from the last so many decades, but various factors including growing disposable income, rising temperatures, cheap…Read More
-
Double-digit Growth Over Last Year Expected This Summer
April 2019Higher disposable incomes, increasing electrification, changing weather conditions, growing urbanization, year-round AC usage trend, and easy access to financing schemes have been a few key factors driving the growth of…Read More
-
The Outlook of Consumer Electronics in 2019
April 2019There is no doubt that the consumer electronics industry in India is booming. With an affluent middle class and the country’s economic growth being on rapid track, the consumer electronics…Read More
-
Millennial Consumer Force Transforming the Home Appliances Industry
April 2019As millennials, or, generation Y, have become a major part of the workforce in the nation, the constantly evolving home appliances industry has begun the integration of their household and…Read More
-
The Era of Energy Efficiency and Smart Technology
April 2019India is changing rapidly and so is consumer’s lifestyle and desires. Today, the evolved consumer is most aware and conscious about the environment, and at the same time concerned about…Read More
Dealers Speak
-
During this summer air conditioner sales will surge and the air conditioner market will grow. The companies are very competitive and offer cut-throat deals. The small retailers are hit with...Read More -
The elections will have a major impact; till the elections are over, the market is going to remain sluggish. The majority of the companies are focusing on invertor air conditioners...Read More -
The post-cyclone effect was observed on air conditioner sales for 2 to 3 days. Sales dropped, but when the cyclone subsided the market picked up again. The year 2018-19 emerged...Read More -
Companies like Samsung, LG, Whirlpool, and Haier have bestowed us with competitive pricing and latest modern technologies. In terms of technology, we expect more models of bottom-mounted refrigerators (MBRs) since...Read More -
Both the brands we market, LG and Samsung, are doing well. With the advent of inverter technology, India is already a growing market. In terms of air conditioners, the major...Read More -
2018 was not in our favor as the sales of air conditioners witnessed a steep decline. 1.5-ton capacity with 3-star rating split models contributed 70 percent to sales. We are...Read More -
There is a lot going on in the Indian air conditioners industry. Energy efficiency and manufacturing indigenization are being aggressively promoted by the government, which is beneficial for the industry...Read More -
Air conditioners segment in our business witnessed stagnant growth of a mere 5 percent. It was forecasted for 2018 that harsh summer will drive the growth. However, unexpected rainfall hampered...Read More -
The marketing scenario in offline retail is transforming. In the earlier years, banners, hoardings, pamphlets, and word-of-mouth did the work for us. However, with such cut-throat competition, even small and...Read More -
Air conditioners witnessed highest growth on our counter with 20 percent rise in sales. There was an increase in the first-time buyers in 2018 due to extended summers. We anticipate...Read More -
2018 has been an all-time low for our business. Post GST the market witnessed a steep fall and continued to decline throughout the year. Refrigerator was the highest earning category...Read More -
H1 2018 was not profitable for us. Fluctuating prices led to consumers holding back from purchasing large appliances. Pre-monsoon showers resulted in decline of air conditioners sales, but led to...Read More -
Rise in household penetration of air conditioners has catapulted the sales from our counter. We have experienced 20 percent growth in the current financial year. Consumers are shifting from window...Read More -
We have experienced flat growth in 2018. E-commerce has emerged as the biggest challenge for offline traders. Online retail will continue to pose a threat to the traditional business model...Read More -
FY18 has been the most difficult year mostly for the dealer fraternity. After-effects of demonetization, GST implementation, unseasonal rain, and price hike slowed down the business significantly. We achieved only...Read More