Perspective

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  Overview Of The Consumer Durables Industry: 2018

  by Sarthak Seth (Chief Marketing Officer, ) Panasonic India September 2018

  The consumer durables industry is one of the most lucrative and fast-growing industries in India and is considered to be one of the largest in the world. India is currently…Read More

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  The Growth Strategy

  by Eric Braganza (President, ) Haier Appliances India September 2018

  Marketing has been one of the key aspects for Haier and over the past few years, we have evolved our marketing strategy in order to build a stronger connect with…Read More

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  Consumer Insight Drives Us To Become The No. 1 AC Brand

  by Gurmeet Singh (Chairman and Managing Director, Johnson Controls) Hitachi Air Conditioning India Ltd. September 2018

  Hitachi as a brand needs no introduction. We are India’s largest selling Japanese air conditioning brand. With a 30-year legacy of innovative technology and superior cooling in India, Hitachi is…Read More

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  Changing Consumption Pattern Fuels Premiumization Trend

  by Swati Rathi (Marketing Head, ) Godrej Appliances September 2018

  With radical changes in lifestyle, the Indian consumer today seeks convenience in everything and is willing to pay a premium for the comforts that advanced technology brings in making everyday…Read More

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  Delivering Consumer Needs Is The Key

  by Arjuun Bajaj (CEO and Founder,) Daiwa TV September 2018

  At Daiwa we believe in giving great importance to the marketing strategy of the brand. Within a very short span of time, Daiwa has become the most selling affordable smart…Read More

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  Revolutionizing The Lifestyle Of Consumers

  by Saurabh Kabra (Business Operations India,) Truvison Industries Pvt. Ltd. September 2018

  We have been constantly studying the market trends in the industry, whether it is the upsurge for consumer electronics or the plunge it faces due to innovation in technology introduced…Read More

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  Innovation And A Worldview Of Possibilities

  by Sudhir Tatia (Vice President, ) Daenyx International Pvt. Ltd. September 2018

  Every marketing research is a process of systematized problem solving and analysis that renders an effective tool for furthering sales prospects. At Daenyx, we make sure that we adhere to…Read More

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  The Indigenous Determination

  by Vijay Sharma (Sales) Wybor – A premium brand of MEPL September 2018

  In the last 10 years, the Indian consumer durables industry has shown exponential growth reaching a whopping `22 billion sales in the last fiscal year. It has registered a CAGR…Read More

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  Vision And Values – Where Are We Heading?

  by Nitin Malhotra (CEO,) 247around September 2018

  247around is an established 3P appliance service provider brand in India. We became the largest 3P service provider in India in 2017 covering even the most remote national pin codes….Read More

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  Shifting The Marketing Focus Toward Digital

  by Chetna Katyall Sundaram (Head of Digital Marketing,) Intex Technologies (India) Ltd. September 2018

  While traditional media like print, TV, and radio have been there since ages, marketers these days are shifting their marketing monies to digital marketing. Rightly so, as digital marketing has…Read More

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  It Is Achhe Din For Indian Home Appliances

  by Dr Mahesh Gupta (Founder and Chairman,) Kent RO Systems Limited August 2018

  There are many factors that have an effect on the Indian home appliances market, such as dynamic pricing, government initiatives and its utilities, marketplace dynamics covering product pricing, retail environment,…Read More

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  Moving Up On The Energy Efficiency Ladder

  by Partha Sen (Head-Marketing, Johnsons Controls – ) Hitachi Air Conditioning India Ltd. August 2018

  India is one of the world’s fastest-growing appliance and consumer electronics (ACE) markets, with revenue estimated at USD 31.48 billion in 2017 and expected to grow at a 9 percent…Read More

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  Smart Home Appliances Is The Buzzword

  by Arjuun Bajaj (CEO and Founder,) Daiwa TV August 2018

  In the past decade, the thought of managing your home’s televisions, lights, and security systems via smart phone would have been like a futuristic idea. But 2018 changed the ideology….Read More

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  Changing India Is Good News For The Washing Machines Industry

  by Pawan Kumar (Business Head – Consumer Durables,) Intex Technologies August 2018

  The washing machines market in India is witnessing over 20 percent CAGR growth, catapulting the India market to touch USD 4 billion by 2020. The penetration rate for washings machine…Read More

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  Sustainable Air Conditioners For The Future

  by Santosh Salian (Product Group Head – Air Conditioners,) Godrej Appliances August 2018

  The ozone layer or ozone shield is a region of Earth’s stratosphere that absorbs most of the Sun’s ultraviolet radiation. It contains high concentrations of ozone (O3) in relation to…Read More

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  A Comprehensive Service Center Is Fundamental To Long Term Customer Satisfaction

  by Anurag Sharma (Director,) Akai India August 2018

  The consumer electronics industry is continuously growing and this growth is precisely due to the increasing effect of state of the art electronic devices available in the market and due…Read More