Perspective

• 

  Message – Brand to Retail

  by Satish NS (Senior Vice President, Sales and Marketing,) Haier Appliances India. November 2018

  On the consumer schemes offered by the company Haier has consistently focused on introducing offers which serve customers’ daily needs and provide them the best value for their money. For…Read More

• 

  Message – Brand to Retail

  by Saurabh Kabra (Director-Business Operations,) Truvison Industries Pvt. Ltd. November 2018

  Truvison has always been an offline brand as against the competition, which has worked upon the online route. We are a channel-friendly brand and believe in growing with the channel…Read More

• 

  Message – Brand to Retail

  by Sudhir Tatia (Vice President,) Daenyx International Pvt. Ltd. November 2018

  Daenyx has collaborated with an advertising agency for launching new promotional schemes and give an entirely new look to the brand. To add to it, we have come up with…Read More

• 

  Message – Brand to Retail

  by Kamal Nandi (Business Head and Executive Vice President, ) Godrej Appliances November 2018

  Festive season is an exciting time for us and we would like to express our sincere appreciation and thank our trade partners for their commitment and continuous support to Godrej…Read More

• 

  Message – Brand to Retail

  by Kim Ki Wan (Managing Director,) LG Electronics India. November 2018

  We at LG believe in bringing happiness into the lives of our Indian consumers. We have always strived to offer unparalleled, innovative offerings to our customers and the festive offers…Read More

• 

  Message – Brand to Retail

  by Partha Sen (Head-Marketing, Johnson Controls – ) Hitachi Air Conditioning India Ltd. November 2018

  With a combined bouquet of Hitachi’s innovative and technologically advanced air conditioners and refrigerators, offers and easy finance schemes that anyone can avail, we wish a healthy, wealthy, and prosperous…Read More

• 

  Message – Brand to Retail

  by Arjuun Bajaj (CEO and Founder, ) Daiwa TV November 2018

  The festive season is huge in India, the way we have positioned our range of products and the prices, we believe that it will pull off the slowdown seen in…Read More

• 

  Message – Brand to Retail

  by Ajay Seth (Head Channel Operations,) Panasonic India November 2018

  The Indian festive season marks the commencement of celebrations that begin with Onam in Kerala in September, continues through Ganesh Chaturthi in Maharashtra and Durga Puja in West Bengal, Diwali…Read More

• 

  Deriving Inspiration From Consumers’ Needs

  by Sudip Bhattacharya (Product Group Head – Water Heaters, ) Haier Appliances Pvt Ltd. October 2018

  According to the India water heaters market by type, by instant versus storage, by distribution channel, competition forecast, and opportunities, 2013–2023, the water heaters industry is projected to surpass USD…Read More

• 

  Challenges And Opportunities For The TV Industry

  by Neeraj Bahl (Associate Director – Business Group Head, Consumer Electronics, ) Panasonic India October 2018

  The Indian television industry is undergoing a major shift. The industry like televisions has a large customer base. The pace of technological change is accelerating so quickly that finding the…Read More

• 

  Rise And Rise Of LED TV In India

  by Anurag Sharma (Director,) AKAI India October 2018

  Televisions in India have become smarter and yet affordable with brands offering smart TVs that are barely the quarter the price they once were. The Indian LED TV market registered…Read More

• 

  Gearing Up For The Festive Season

  by Harish Kumar (Managing Director, ) Empire Home Appliances Pvt. Ltd. October 2018

  The festive season, which typically starts from October, is the crucial part of the year when 35 percent annual sales get transacted for most durables firms. During this season, executives…Read More

• 

  A Necessity Called Television

  by Sudhir Tatia (Vice President,) Daenyx International Pvt. Ltd. October 2018

  Some 15 years ago, TV was a luxury that not every household could afford. In fact, there would be just one TV in the entire neighborhood, which would be the…Read More

• 

  Indian HVAC Market Trends – In Terms Of Technology, Price, Challenges, and Opportunities

  by Rakesh Chauhan (Head-Commercial Air Conditioning Business, ) Eltech Appliances Pvt. Ltd October 2018

  India is one of the world’s fastest growing air conditioning markets that has a low penetration of barely 5 percent and is poised for an explosion in air conditioning demand….Read More

• 

  Brands And Its Retail Channel Partners: What Is Your Responsibility Towards Service Network?

  by Arun Kaushik (Regional Head – Service North India, ) 247around October 2018

  Post-purchase service quality is becoming more critical for the home electronics buyers and hence brands and channel partners need to define the RACI for managing it. An electronic item is…Read More