DAIKIN
Saurabh Kabra
Director – Business Operations India,
Truvison

Taking Pride In Innovation

We at Truvison have always taken pride in providing our customers with true value-for-money products, and that is what has defined us as a consumer-oriented brand. Our goal is to reach our customers across India efficiently, and this has been made possible with the tremendous support from our distribution channels. With our planned forays into the online platform now, we believe our distribution channels will further benefit from increased sales and demand pan India.

On consumer schemes offered by the company

Consumer electronics sector experiences peak sales mainly during this festive season. We see a considerable incline in sales across verticals, mainly starting from Ganesh Chaturthi through Diwali. At Truvison, we plan months in advance on the offers and strategies we plan to execute for this period. This year we are focusing our offers on both the major platforms, i.e., online as well offline. For offline retail, we have partnered with Bajaj Finserv and HDB (HDFC) finance to provide our customers with easy finance options and zero-percent easy EMI options on select products pan India. For the launch of our e-commerce portal this month, we have planned a few exciting , such as flash sales, loyalty coupons, and discounts. We provide our customers with quality-certified products at economical prices and the e-commerce platform will be another add on to help us with our goal.

On the impact of promotional schemes

Our promotional schemes are not just planned to drive sales, we design our plans after understanding the hindrances that our customers face. With partnerships with strong financial intermediaries, such as Bajaj Finserv and HDB, we plan to make our high-value products further easily accessible by the masses, and with our e-commerce platform, we are increasing the ease-of-purchase for the customers with the products directly being delivered to their homes. As compared to the last year, we are seeing a 10-percent hike in sales. We are seeing a growing demand across all our verticals and we plan to further accelerate it with our promotional strategies.

On advertising strategy during the festive season

This is the core purchase season in India with terms to the CE sector. We see a major trend in big-ticket purchases across cities in India. To capitalize on this, we have set across a considerable marketing budget and we plan to penetrate all emerging markets on both online and offline fronts. We started this year with a digital commercial, which was streamed across platforms on all prominent TV channels to major YouTube channels. The TVC Janhit Mein Jaari was designed to create consumer awareness and to fortify our claims of providing value-for-money products. The advertisement garnered 1 million+ views across platforms. With the millennial consumers becoming further prominent in our markets, we have planned our e-commerce advertising for this season to cater to them with flash sales and discounts. This consumer section is driven by impulse purchases and a drive for instant gratification, and we plan to design the campaigns to satisfy their requirements. On the offline retail front, we plan to provide loyalty programs and discounts, grouped with our zero-percent EMI finance option. We are seeing considerable positive response across key sectors in India. This helps us provide further value to our customers while experiencing growth in sales across regions making it a win-win situation.

On plans to introduce new models

Our team works effortlessly to provide customers with better and newer products. Our R&D team works in tandem with our marketing team to create technologies that cater to the demands of masses. Before the start of this festive season, we launched a brand-new category, i.e., refrigerators – we now have 52-ltr and 92-ltr capacity refrigerators, equipped with the latest features and our Acticool technology, which enables it to provide efficient cooling while conserving electricity and keeping the food fresh. Besides that, we have a set of new washing machines equipped with our PowerSkrub technology that enables the machines to scrub out the toughest stains while maintaining the clothes’ quality. With ever-increasing demand for our TVs, we have also added new 32-inch, 50 inch, and 65-inch TVs. Our 32-inch comes loaded with features and an in-built soundbar. Our higher-end TVs now come equipped with QLED displays. We are also working aggressively on the audio front; we have recently launched our TV 5075BT 51- channel speakers. Next, we will be focusing on expanding our AC portfolio series.

We have seen considerable support from our loyal customers and our distributors, and this has propelled our growth significantly. We plan to aggressively invest on all fronts with our new products and TVCs lined up to further grow our brand across India, while being true to our promise of innovative technology at an affordable price.

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