Haier
Anil Barwal
Product Group Head – Consumer Electronics,
Haier Appliances India Pvt. Ltd.

Smart TV Market Bound To Grow In 2020

The consumption of technology is set to go on to the next level in 2020, and the consumer durables sector is harnessing this concept at its best by introducing new technologies to create a shift in the lifestyles of the consumers. In the age of the internet and digitization, several innovative technologies are redefining the Indian smart TV industry. Smart TV is one of the most advanced evolutions of the idiot box that has dominated the Indian households.

With the internet becoming more affordable and several OTT platforms like Netflix, Amazon Prime, Google Play, etc., making an impressive debut on smart TVs, the popularity of this new innovation has grown manifolds in India and across the globe. As the competition stiffens, leading consumer appliances brands like Haier are introducing some of the most attractive and advanced technologies to make their consumers’ experience better.

Introducing the latest technologies by incorporating a perfect blend of R&D has been one of the top-most priorities for Haier in India. The company has upped the ante by augmenting its line-up of Smart TVs with the launch of 4K Smart AI-enabled Android LED TVs recently. The latest range from Haier includes new Google-certified Smart Android TVs ranging from 32-inch to 65-inch display size.

The Smart AI-enabled Android LED TV range is power-packed with innovative features like Google Assistant, built-in Chromecast, and Google Play store. Inspired by Haier’s advancing technology, the new range comes packed with AI-powered Google Assistant, where one can simply press the mic button on their remote to quickly find the latest blockbuster, check the score of the big game, or dim the room lights – all without missing what they are already watching. The new TV range not only provides the users with an entertainment platform, but also enables them to control their smart home devices with voice-assistance system.

Staying true to its commitment to provide a holistic experience, Haier’s new Android TV series seeks to advance the customers’ home experience by creating a smart IoT Hub. The Android TV is enabled to be at the center of a home’s smart ecosystem where one can control all IoT devices with just a touch of a button or voice. The new series also brings the perfect combination of features and aesthetics with a sleek design, diamond-cut metal frame, Dolby Digital Decoder, and Stereo Sound.

The super-stylish bezel-less television range looks wider due to its no-frame sleek and elegant design. The new LED series enables effortless access to many popular streaming services and more than 4000 apps on the Google Play Store. With this feature, users can enjoy streaming Live TV and download their favorite apps. The Bluetooth-equipped remote control of the TV comes with Google Assistant voice built-in button and Hotkeys for Netflix and YouTube. Further, the Android TV remote app is available both in iOS and Android software that support easy search, greater control with touchpad gestures, and multiplayer gaming abilities.

With its new line-up of smart televisions, Haier is augmenting the reality of smart home products being an aspirational utility and not just luxury. Keeping in sync with its diverse range of smart products, Haier’s new range of smart TVs further bolsters its aim of transforming modern Indian homes and create a connected living experience for its customers.

The advent of advanced technologies like machine learning (ML) and artifical intelligence (AI) has provided a huge boost to the smart TV industry in India. Features like smart content curation, wide color gamut (WCG) technology, and HDR are providing an immersive TV viewing experience to the consumers. With the consumption of the consumers for such advanced products growing at a larger scale, the industry is inclined to propel the production of smart TVs in 2020. 

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