We have been constantly studying the market trends in the industry, whether it is the upsurge for consumer electronics or the plunge it faces due to innovation in technology introduced in the market each day. We are focusing on our USP being our global technology customized for the Indian market namely, Cornea and Turbotek technology for our range of LED TVs and sound system, respectively. We have designed our marketing campaign to reach our target audience of tier-I, tier-II, and tier-III simultaneously through print, outdoor, and digital media. In order to maximize our penetration in the market through tier-II cities, we shall organize region-specific festive activities too. We are also planning to establish our company’s exclusive franchised outlets in India.
Distribution network and strategy
We have aligned our distribution plan into phase-I and phase-II. Phase-I would be encompassing the western and southern regions of India and phase-II shall address the eastern and northern regions. We believe in providing quality service and have set up our ASCs district wise to serve the need of our customers promptly, thus building trust in our consumer’s mind. TruCare is formed with a comprehensive thought process of being a one-stop solution to all customers, to address their service needs. Our current distribution network is proliferating each day and moving forward we plan to add modern trade and a large format retail vertical by means of the DMDC model.
Advertising and communication strategy
The world is digitally connected and with the dynamic digital reach, we connect with you through most of the social media platforms like Facebook, Twitter, LinkedIn, Google plus, and Instagram. We are creating penetration in the market and connecting with masses in metro cities and regional areas as well through our public relation activities. We are fulfilling our corporate social responsibility toward society by providing aid for education of the specially abled school children through our smart TVs and audio speakers. We have a strong focus in reciprocating to our clients and customers through our TruCare service centers based pan India. Our pivot would be BTL activities in metros and provincial parts of India in the form of shop floor merchandizing and roadshows to reach the tier-II and tier-III markets. We are also taking active measures for ATL activities via print media and TVC in a phase-wise manner.
Excellence is just another milestone in our journey toward perfection. We aim to change the face of CE globally. We at Truvison are focused to instill trust in our consumers by delivering innovative and reliable products. Our values of integrity, sustainability, and excellence build the foundation of Truvison. With just a year since its inception, Truvison plans to grow leaps and bounds in the years to come.
Truvison is one of the fastest growing brands in India and has significantly created its own space in all the markets, majorly tier-II and tier-III markets. Our aim is to establish a firm foothold and to be available at the right touch points. Today, Truvison has established its reach in every major city, urban and several rural areas. We have chosen both online as well as the traditional offline. We are progressing steadily in terms of extending our reach; hence our main focus has always been improved awareness of the brand that not just helps us bridge the hiatus but also supports the brand’s expansion plans. For us it is the product that does the talking. Also, we are considered as a value for money brand that has brought the touch of international technology to the Indian market. The company is the first to bring several new technologies which include Turbotek championed for phenomenal sound quality, TRUAER employed to assure safest, purest, and cool air; Cornea to balance the emitted light from the television, thus minimalizing the strain caused to the eye. Aspiring to revolutionize the lifestyle of consumers, Truvison brings comfort and convenience to millions of homes in India.