Arjuun Bajaj
CEO and Founder,
Daiwa TV

Message – Brand to Retail

The festive season is huge in India, the way we have positioned our range of products and the prices, we believe that it will pull off the slowdown seen in the market. We have launches several schemes, offers, promotions exclusive to our dealers making this festive season stronger for both the brand and its dealer community.

On the consumer schemes offered by the company

Every festive season brings an opportunity for the retail entity to gain consumers and profits. This year the scene is no different. The spirit of festivities is such in India that it overpowers all the disappointment in business, low economy, and everything else accumulated throughout the year. And it works the same way for both retailer as well as consumer. This is the prime time when retailers can sell at the optimum level and make up for the rest of the year. In sync with the same, we have launched EMI options, discounts on our TV exclusive to Amazon and Paytm, extended warranty schemes, and several others. Apart from this, festive time is big for us, because it gives us an opportunity to communicate with our customers. Every company offers products but we distinguish ourselves with offering them with experiences.

On impact of promotional schemes

What customers are looking for during this festive season is great value for money, not make-believe promotions and fake prices, and that is often what they get with Daiwa TV. With a wide range of innovative and premium products across categories, festive offers, easy finance schemes, and promotional activities, our festive season is very promising. The brand has witnessed phenomenal sales growth for the television category, thereby maintaining a strong market position. Overall, we are targeting double digit growth on sales as against the last year.

On advertising strategy during the festive season

Our advertising budget is always based on projected turnovers. In this festive season, we expect to do sufficient turnover, matching our budget plan. The market is good and sales are encouraging. To tap the festive season, we have launched our 360-degree marketing campaigns in our key locations, this 360-degree campaign is live across television, print, digital platform, outdoor, cinema, PR, and shop fronts much before the festive period.

On plans to introduce new models

We have closely observed a growing trend in 4K TV market in the last few years. There are several brands which have come up with their latest 4K TV models and currently the market share occupies around 60 percent of the market share. In sync with that we have an exciting line up across all product categories with exciting offers for the customers.

Very recently we have launched two new models – Quantum Luminit smart LED TV. The recent launch is AI powered, 4K ultra HD Quantum Luminit smart LED TVs in 124 cm (49-inch) D50QUHD-M10 and 140 cm (55-inch) D55QUHD-M10 at cut throat prices. Seeing the positive response to the above launches, we are also launching a premium 65-inch Quantum Luminit TV as well in the coming months which will continue to bring global innovations, to enrich consumer experience. There also incredible offers on the same with online portals.

The festive season not only propels brands to expand their product lines and add new ones but also encourages giving something extra to its customers. The prospect of giveaways acts as a tremendous incentive. So much so, the average Indian shopper often tends to wait until festivals to make the big spend. The season does not end with Diwali but goes on to Christmas and the wedding season, and so in sync with the shopping spree Daiwa continues to expand its product portfolio and also has brought Innovation to its newest range of launches. We want consumers to enjoy the best, with no compromise on quality or technology.

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