Vijay Babu
VP-Home Appliances,
LG India

LG Brings Unique Knock-On Refrigerator

There is a growing demand for technology that assists humans in their day-to-day tasks, making lives convenient and quickening the process of doing things. For this purpose, LG, a leading consumer durable brand, continues to develop technology that is innovative and efficient. LG has a core belief of manufacturing products based on consumer insights and, therefore, has turned to intensive research and development to develop InstaView Door-in-Door refrigerator, highlighting the knock-on feature.

After extensive consumer research, LG incorporated this knock into the InstaView Door-in-Door refrigerator. The research found that consumers opened their refrigerator door an average of 79 times per day, causing a waste of cold air and energy. As a result, there were a higher number of users forgetting to close the door, despite 56 percent stating that they disliked it when the refrigerator was left open. In order to resolve this consumer pain point, the company implemented the innovative knock-on feature. By knocking twice on the glass of the InstaView Door-in-Door, users could see inside the refrigerator without opening the door.

LG’s InstaView Door-in-Door refrigerator is equipped with a sleek glass panel, illuminating the interior when the panel is knocked on twice and enabling users to see what is inside without opening the door. Meanwhile, the spacious Door-in-Door compartment allows users to easily store frequently accessed snacks and beverages. This helps reduce cold air loss by up to 41 percent and keeps the food fresher for longer.

The InstaView Door-in-Door refrigerator is evidence of LG’s endeavors to improve the lives of its consumers. After all, eliminating the need to open the appliance door is an innovation that is expected to create a new refrigerator culture. Now, all users have to do is simply knock to view the contents inside. It removes the extra step of having to open and close the door to check what is in the refrigerator, offering users with greater convenience. In addition, by drastically reducing the number of times it is opened, the InstaView eliminates the need to worry about forgetting to close the refrigerator door.

With the groundbreaking knock-on feature, LG’s InstaView will bring never before experienced convenience and entertainment into the everyday lives of its consumers as it becomes a new paradigm for refrigerators to come.

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