Vijay Sharma
Director – Sales,

Emergence Of A New Star In Indian Consumer Industry

In recent times, many new brands have emerged in the horizon fueling the demand with their offerings of competitive, efficient, technologically superior, and affordable products across all categories, especially LED TVs, refrigerators, and ACs. The LED TV market in India is in a constant clash with international brands available in India, but homegrown brands are trying to acquire the attention of the masses with their product offerings. Wybor is a premium brand launched by Malhotra Electronics Private Limited (MEPL). Inception of MEPL took place 43 years ago in Delhi, which is now an electronics and home appliances manufacturing company that caters to its customers globally and across India as OEM/ODM for LED TVs and semi-automatic washing machines. Over the years, with an experience of end-to-end manufacturing in consumer electronics, MEPL has brought enormous innovation to the table. MEPL’s indigenous determination has driven them to a strong position, that is, a combination of domain expertise and comprehensive back-end integration of manufacturing capabilities. MEPL has emerged as one of the biggest OEMs for LED TVs catering to many domestically available brands, and now they are ready to venture into the home appliances segment by launching washing machines, ACs, air coolers, and party speakers. These products were being displayed in Wybor’s trade meets held during the last few months at various locations and were highly appreciated by the trade community and generated great expectations from Wybor in the near future. Wybor has made rapid sales growth because of the advantage it offers – good value for customer’s money. Wybor is synonymous with a good lifestyle that is why it is described by its tagline – The Lifestyle Specialist. We are proud to deliver just that. Wybor has already seen its presence across 20 states in India in a very short span of time, through more than 250 direct trade partners and 5000+ resellers. Innovation and product diversity has always been a hallmark of Wybor. Recently, we have introduced quantum dot technology (QLED) with top-notch picture quality and true-color renditions in sizes between 114 cm and 165 cm in LIOV Q series, powered by android and artificial intelligence with a user-friendly voice-command remote. In the recent past, we have introduced variety of innovative features in LED TVs like gaming TVs with built-in Nintendo games, WCG, DTH receiver TV, and now presenting the LIV4X series AI-enabled TV, powered by the unique SENSY app, which enables users to watch and manage the STB channels and VoD apps like Netflix, Prime, and VIU. It has great features like we could browse results on the current watch list of movies or any other stuff, that is, knowing the cast of the movie we are watching. We are excited about this feature as the world is moving toward AI and smart features. Wybor’s R&D department is also working on various other innovations and smart features, which we are likely to offer in the coming festive season. Wybor is all set to launch its new unit at Greater Noida for manufacturing air conditioners.

Wybor is also planning to spread its wings across all states in India by the end of 2019. Within a short span of time, Wybor has emerged as one of the most happening brands in India due to its different and unique product categories supported by advertising and communication strategies. The Wybor LED TV commercial was aired on prominent news channels and was equally balanced with print media by releasing press ads in prominent newspapers of respective areas. Wybor has also installed more than 2000 glow-sign boards and has also organized Wybor branding in around 700 retail outlets. In the upcoming festive period, Wybor has lined up a lot of ATL and BTL activities to create curiosity and awareness about Wybor among the end users. We are pretty sure that Wybor is going to create ripples in the trade due to its offering of quality and pricing, supported by efficient and after-sales service across India.

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