DAIKIN
Partha Sen
Head-Marketing, Johnson Controls
Hitachi Air Conditioning India Ltd.

Cashbacks And Low EMIs Trending This Festive Season – Hitachi

Celebrations and festivities are incomplete without shopping – shopping for oneself, shopping for family, shopping for gifts, and most of all shopping for one’s house. Traditionally considered as auspicious for the purchase of new house or styling up homes and getting new interiors done, festive season has its own charm of picking the best. Hitachi has always been the first choice of customers when it comes to the purchase of most stylish, efficient, and value-for-money ACs and refrigerators during festive season. To boost the festive spirit and shopping mood of our customers, every year we introduce innovative and amazing festive offers. This year again, to add to the festivities of our customers, we are extending cashback offers, easy EMI offers, and free installation offers to our customers on our world-class air-conditioning and refrigeration products.

Among the offers being extended, we are giving amazing cashback offers (up to 10 percent cashback on select Hitachi air conditioners and up to 15 percent cashback on select Hitachi refrigerators), lower and attractive easy EMIs offers and to further add to the consumer’s delight, free installation of select Hitachi inverter ACs as well. As a part of our easy EMI options, our customers can also own an inverter AC or refrigerator at the unbelievably low down-payment of just `1 (offer valid on select models only). Altogether, our attractive finance offers with easy EMI option will be available throughout the festive season across the country.

Sales of many consumer durables during the festive season are always higher than any other time of the year and to show how much our customers mean to us, we extend promotional offers and benefits to add onto their joy. Today’s smart customers are very well aware of the fact that buying an AC or refrigerator is a considerable commitment. They always want to make the best decision, based on the quality and future performance of the product. Hitachi has earned a special reputation with the highest brand recall amongst its consumers for its superior quality, advanced technology, unbeatable performance, and long-life products. Our promotional offers come as an add-on value for the customers. Promotional offers help us get more attention and do translate into a positive impact on the sales numbers as well. Compared to last year, this year we expect better sales during the festive season and the industry is also upbeat about overall sales.

Every festive season, we design our advertising communication material and strategy, adapting to the changing consumer information consumption pattern. We have created interesting communication for shop-floor levels as well to catch maximum eyeballs at purchase points. Since the digital medium has become significantly important in capturing consumer attention, it has become a considerable part of our communication strategy as well.

The star performer this festive season is expected to be our inverter ACs and 4-Door French bottom-freezer refrigerators, because of their stunning design, superior features, and world-class technology. Inverter ACs have become a preferred product in the Indian as well as the global market. The growing demand and trend of inverter ACs is expected to stay strong in the future. These ACs have fared well with the Indian consumer expectations and hence they are taking centerstage in our promotions for this festive season. Our attractive world-class refrigerator range is also the highlight of our promotions. These high-capacity models offer the latest technologies like inverter technology with dual fan cooling, vacuum insulation panels, intelligent controls, and more.

Our partners are instrumental in our brand growth, and we are consistently receiving immense support in setting new quality milestones in the Indian market. We assure our partners that we will keep bringing out more innovative and advanced-technology products and strengthen our core services to serve our customers together in the best possible manner. Hitachi is proud to associate with each of its business partners and consumers, and we wish them a very happy festive season this year.

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