Samsung Electronics aims to sell more than 5 million of its high-priced QLED TVs in 2019 to solidify its status in the premium TV segment, Han Jong-hee, president of the company’s display business, said at the IFA trade fair Friday.
QLED stands for quantum-dot light emitting diode, which uses nano-scale crystals to improve color and brightness. Thanks to the popularity of its QLED TVs, Samsung had a 31.5 percent of the global TV market in the second quarter of 2019.
“Samsung sold about 2 million QLED TVs in the first half of 2019, which represents more than double year-on-year,” Han said. “By selling more QLED 8K and large-sized TVs, we expect total sales for 2019 to exceed 5 million.”
To widen the gap with its competitors in the premium segment, Samsung is aiming to secure more than a 60 percent market share in TVs with a 75-inch or larger display.
Han also said the firm “has devoted itself to development of 8K up-scaling technology” to boost TV sales. To dispel concerns over lack of available content, Samsung has developed an artificial intelligence (AI) technology-based processor that converts lower-resolution video to 8K quality
“Samsung has invested more than 100 billion won ($84 million) since 2016 to develop AI-based 8K up-scaling technology,” Han said. “I am fully confident that our up-scaling feature is second to none.”
He said the firm would invest more in the technology to develop a MicroLED TV, a self-emitting display technology that uses millions of LEDs.
Samsung said the latest display technology provided enhanced brightness, contrast and wide viewing angles compared with others. Because MicroLED displays can be tailored to any size and aspect ratio, the AI up-scaling feature is essential to deliver optimized quality images regardless of the original source.―Korea Times