Samsung is planning further investments in Turkey as it plans to produce white goods at its facility in the Marmara region as of this May. Samsung took its first step in the Turkish market with television assembly and is gearing up to make similar investments to further secure its position in the market. Samsung Electronics Turkey Chairman DaeHyun Kim said it is of great importance to understand Turkey’s dynamics in order to become permanent in the country. He was speaking at the Samsung MENA Forum 2019 in Antalya.
The event showcased the latest gadgets and products to the company’s many partners in the Middle East and North Africa (MENA) region.
“We first expanded our service and after-sales services, followed by the expansion of our channel and dealer structure,” he noted. “Now we are placing great emphasis on our investments and co-operation on the production side. Samsung wants to be permanent in Turkey. Therefore, we are investing in three pillars consisting of service, channel and production.”
Kim said that they took the first step in this direction with television assembly. He added that they currently assemble 55 percent of the televisions sold in Turkey locally. “We plan to increase this rate to 80 percent this year,” he continued. “We used to assemble only 32-inch, 40-inch and 43-inch models in Turkey. But now all models up to 65-inches are assembled here.”―Daily Sabah