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Samsung opts out of IFA, plans its own September event instead

IFA will kick off in September with one huge exhibitor missing: Samsung. The South Korean electronics giant said Tuesday it won’t attend the Berlin conference, which is taking place in the midst of a pandemic. Instead, Samsung said it will “share our latest news and announcements at our own digital event in early September.”

Samsung also is expected to hold a digital Unpacked event in early August to show off its latest smartphones, including its new Note and Galaxy Fold. It typically introduces its mobile devices at Unpacked and then uses IFA to talk about its home appliances and give more specifics about its new products. Last year, it shared information about its Galaxy Fold and launched its first lower priced 5G smartphone.-CNET

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