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Samsung moving to enter appliances rental business

Chances are growing that Samsung Electronics may enter the rapidly growing appliances rental business to diversify its business portfolio in the stagnant home appliances market. LG Electronics is already making good money in the rental market, which is expected to reach about 18.5 trillion won (USD 15.7 billion). Samsung has been offering a business-to-business (B2B) rental business since 2018 as it has been supplying its home appliances to rental business companies Kyowon Wells, Chungho Nais, and others.

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