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Samsung Likely To Spearhead In 8K TV Segment

Quite a few of TV vendors are showcasing their latest 8K models at CES 2020, and Samsung Electronics is likely to spearhead in the segment leveraging its ability to integrate AI and smart home applications to optimize viewing experience.

In addition to Samsung, LG Electronics and other China-based brands such as TCL are all highlighting their respective 8K TVs at the show.

One of the advantages that Samsung has for its 8K TVs is that these models are equipped with its AI Quantum Processor 8K SoC solutions that bring support for automatic upscaling, deep-learning, and AV1 codec capabilities.

The AI processor is also helping power Samsung’s open smart home platform, Tizen, enabling users to experience enhanced picture quality, usability and other connected home functions, the company claims.

Samsung also said that its QLED 8K quantum TVs support ATSC 3.0 standards, allowing users to also play 4K TV and audio/video content even when these models are set for broadcasting 8K content.

By embracing a business model that integrates AI and smart home applications, Samsung is focusing competition in the 8K TV segment on user experience, connectivity and service, instead of the previous emphasis on specifications, price/performance ratios for older generation of TVs. Digitimes

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