Samsung Electronics Co. has found a niche demand for super-big and expensive TVs.
According to the industry sources on Sunday, Samsung Electronics has so far sold more than 400 units of 98-inch 8K QLED TV in the global market since its launch in May. The company raked in sales of 30 billion won ($25.8 million) from the highest-end model that carries a price tag of $69,999 in North America and 77 million won in Korea.
The Korean home appliance giant estimated it could sell more than 500 units of the super-large TV this year. Market tracker IHS Markit said TVs with a screen bigger than 70-inch accounted for 9.4 percent in the global market in the second quarter ended June this year, up from 5.1 percent from the previous quarter, while the share of TVs over 80 inches more than tripled to 2.3 percent from 0.7 percent over the same period.
Samsung Electronics has been strengthening its promotional efforts for the high-end market. It has deployed its 98-inch 8K QLED TVs at upscale hotels in the Middle East to give an opportunity to experience the product first hand to the affluent customers. It has also installed the TV at the showroom of Ferrari in Dubai. Pulse News