A free-to-air (FTA) bouquet of more than 20 TV channels is being developed by Sri Adhikari Brothers (SAB) TV Network and Pantel Technologies in India. The channels will cover genres including entertainment, children’s TV, infotainment, mythological content, and movies, and will be aimed in particular at India’s huge rural sector. In a notice to the Bombay Stock Exchange, SAB Group asserted that the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA network in India.
FTA channels have shown an upsurge with leading broadcasters showing keen interest in the FTA product offering. Delhi-based IT and communications device company Pantel Technologies, along with Veecon Media and Television, has recently acquired Reliance Big DTH from Anil Ambani’s Reliance Communications group.