Haier

Rising Urbanization To Aid Growth Of Indian Dishwashers Market

Increasing working women population, rising number of nuclear families, along with changing lifestyle pattern will propel demand for dishwashers across India over the next 5 years. Availability of space and requirement specification came out as most important prerequisites in the Indian dishwashers market. This indicates that the market is not a highly price-conscious market. It is projected to reach USD 45 million by 2023. Growth is majorly led by paucity of time and hectic lifestyle among urban households. Moreover, improving living standards of people along with growth in the number of middle income population in small and large towns and cities across the country is further pushing demand for dishwashers.

Easy financing and emergence of new payment modes such as online wallets and EMIs, sales of dishwashers through online channels and expanding organized retail penetration are set to fuel the growth. West is the leading region, followed by North, South, and East. West is expected to experience higher demand on account of increasing disposable income and working women population in the region. On the basis of type, it is segmented into free-standing dishwashers and built-in dishwashers, of which, the former dominates the market due to their portability and easy availability at shops.

Rising number of contracts between builders and dishwasher suppliers for installing dishwashers in new buildings and apartments along with increasing working women population who do not get enough time for washing utensils are pushing demand for dishwashers across India. Moreover, growing demand for dishwashers from Tier-II and Tier-II cities and rising inclination toward modular kitchens is further anticipated to fuel growth in the country’s dishwashers market.

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