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Rising trend of online retailing in consumer electronics & appliances segment in India

Massive online marketing campaigns and promotions by e-tailers suggest that retail has entered a new era where e-Commerce and technology bellwethers like Amazon, Alibaba, Apple, Google, and Microsoft have created a new ground for consumer expectations. The online retail market is on a growth trajectory due to the expansion of the internet with an increase in mobile connectivity.

Global Overview: Globally, the retail market has seen sharp progress with the advent of e-commerce, primarily due to the expansion of the internet with an increase in mobile connectivity. As per a recent study conducted by Digital e-commerce, total global e-commerce sales reached nearly USD 3.4 trillion in 2019.

India Overview: Online retail or e-tail is growing at a fast rate in India. The online consumer electronics and appliances market in India was valued at approximately INR 100Kcrore in FY2019 and the market is expected to register a CAGR of 24.5% from FY 2019 to FY 2025, as per a recent study conducted by Frost & Sullivan. Indian Retailer

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