Retailers across India blamed poor consumer sentiment as the Covid-19 second wave and the lockdowns brought about by it reduced sales by 49% in April compared to the same month in 2019. Categories such as sportswear, jewellery and footwear witnessed the maximum impact, followed by several others including beauty & personal care, apparel and fast food restaurants.
“You will hardly know anybody, who has not been impacted during the second wave. The sale of a product in consumer durables or electronics is all about sentiment. And this time, consumers are not in a mood to spend,” said Nilesh Gupta, director at consumer durables and electronics retail chain, Vijay Sales.
Retail sales in west India saw the sharpest decline at 72% with states like Maharashtra imposing lockdowns in March. Stores across east India were impacted the least and reported a de-growth of 38%, showed data from the latest Retailers Association of India survey. Sales in north India and south India witnessed a degrowth of 45% and 40%, respectively. In addition to lockdowns and a sombre consumer sentiment, regulated store timings have had a big role to play, said retailers. Times of India