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Dealers Speak

Ranjiv Goyal

Even though COVID-19 has deterred the growth expected for 2020, the pandemic has expedited the transformation process for every stakeholder in the CE, HA, and AC industry. It is not only for us, but for many of our competitors in the region. We are all transitioning to the hybrid mode of business, as against pre-COVID days, when the plan was to make the transformation in the coming 3-5 years. To survive, we are partnering with online platforms, as offline sales have still not picked up momentum. The consumers still have the fear of stepping out of the house and contracting the virus.

Brand retailed: Haier

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