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Dealers Speak

Raja Ravichandran

We have no complaints this festive season. Sales has been good across most product lines, LED TVs, washing machines, dishwashers, et al. I understand, there is a shortage of panels, although as yet, we have enough inventory. Sony and Panasonic seemed to be struggling for supplies. Last year was good, so far this year has been even better.

Premiumization is the general trend, with customers moving to larger screen sets and larger capacity washing machines. Dishwashers has been a new category that has moved well. E-commerce is giving us intense competition, but we are not hurt by it. Apart from our own online sales, we are also able to keep our consumers engaged with us.

The last couple of days have been slow, but too short to make a conclusive forecast on that. I am sure as we get closer to Diwali, there will be briskness.

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