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Production headwinds loom for Netflix in India

Netflix India partnered with Jio in September 2020 to offer a free mobile-only subscription to post-paid subscribers for plans starting at ₹399 per month. The subscribers were offered the option to upgrade to traditional plans.

Netflix is “producing safely” in every major market except for India and Brazil amid an uneven roll-out of vaccines, it said on Wednesday even as it acknowledged the success of India’s bundled low-cost subscription model.

The Reed Hastings-owned US video streaming company added 39.8 lakh paid subscriptions in the March quarter globally, including 13.6 lakh from the Asia-Pacific region.

Production delays from Covid-19 in 2020 will lead to a 2021 slate that is more heavily second half-weighted, Netflix believes.

“While the roll-out of vaccines is very uneven across the world, we are back up and producing safely in every major market, with the exception of Brazil and India,” the company said on Wednesday.

Earlier this year, Netflix announced more than 40 originals worldwide for 2021, saying it was looking to expand its slate by nearly three times across languages and genres, without disclosing any investment figures. As far as the Indian offerings go, the company said a thriller titled Dhamaka starring Kartik Aaryan is slated for this quarter. The Hindustan Times


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