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Dealers Speak

PK Biswal

2018-19 saw the advent of an advanced invertor compressor technology, vouched to reduce electricity consumption for consumers and provide impetus to air conditioner sales. This advanced technology has been welcomed by dealers across the country because it supports sales as well as provides a 10-year warranty. Particularly because of this warranty feature, the demand has grown. In the coming years, manufacturers must address the aesthetic need of a portable air conditioner. The portable air conditioners are a preferred choice of consumers occupying houses on rent because they do not want to damage the walls and structure for installation of air conditioners. The 1-ton portable air conditioner needs to become compact for better portability. This will expand its sales too. The major factor affecting the consumer decision while making a purchase would be the service and quality of the product.

In 2019-20, the water purifier price war continues and it is expected that the purifier prices will plunge further leading to a surge in demand.

Brands retailed: Blue Star, Daikin, Godrej, Haier, Hitachi, LG, Lloyds, Samsung, Sony, Voltas, and Whirlpool

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