On consumer schemes
Festivals are occasions for celebration, and we promise to make Diwali celebrations this year last for next 5 years with our five-year comprehensive warranty offer available across multiple categories.
Godrej has always been known for its superior quality, and to reinforce this perception, we are offering five-year comprehensive warranty worth up to `10,000 on select models of Eon Vesta, Eon, Eon Valor, and Edge Duo refrigerators, worth up to `9700 on Eon Allure and Eon front-load washing machines, worth up to `8000 on all copper-condenser split air conditioners, worth up to `6284 on microwave ovens, as well as five-year warranty on compressor across the range of chest freezers. In contrast to the regular one- or two-year comprehensive warranty, the offer has been specially crafted to draw in consumers and deliver lasting delight.
That’s not all. We have also curated a basket of easy finance offers that fits the consumer needs perfectly, creating yet another opportunity for delight, enabling consumers to upgrade and fulfil their aspirations easily. We are offering easy finance options with no processing fees, no interest, no down payment on select key models of Godrej frost-free and Edge Duo refrigerators, fully automatic front- and top-load washing machines, on 5- and 3-star inverter split air conditioners, microwave ovens, and attractive finance offers on chest freezers as well.
Further, adding a zing to this year’s celebrations, we have curated various attractive cashback on all leading credit cards and exchange offers up to `10,000 off on purchase of select appliances models as well.
On impact of promotional schemes on your sales and overall sales of the industry as compared to corresponding period last year
Godrej Appliances has been growing faster than the industry in recent years, registering growth ranging between 15 and 30 percent in the past few festive seasons. With our wide range of technologically advanced products, backed with attractive finance offers, we expect to continue the good run with a growth rate of 30 percent this season.
On advertising strategy during the festive season
While we are focusing on these festive offers to drive conversions at the shop floor, we are also showcasing our wide range of frost-free refrigerators with a new TV commercial and digital campaign to draw people in. To top it all is the promise of Godrej Smartcare – the after-sales-service arm of Godrej Appliances, which has been rated as the best in after-sales service across the industry in an independent research.
Message for the dealers
Festive season is a great opportunity to reconnect with customers and trade partners alike. We would like to express our sincere appreciation, and thank our trade partners for their endeavor and continuous support in increasing the penetration of appliances in India. We wish them a happy and successful Diwali 2019 and we hope that we stay partners in progress in times to come!