The new OLED TVC themed – Beyond Technology. Experience highlights the Hollywood tuned revolutionary HDR 10+ technology. The integrated campaign has been conceptualized by Makani Creatives Pvt. Ltd.
Commenting on the campaign, Sarthak Seth, Chief Marketing Officer, Panasonic India, said, “We at Panasonic have always focused on developing products with advanced technology that makes TV viewing experience more life like. Throughthe newly launched TV campaign for OLED range involving Ranbir Kapoor, we aim at strengthening our brand promise and further reaching out to our consumers who aspire for a cinematic experience. Distinguishing features ranging from Hollywood certified picture viewing, revolutionary HDR 10+ technology, Hexa Chroma Drive Pro – Panasonic’s original colour processing technology and similar technologies, make this experience beyond technology.”
According to Sameer Makani – MD, Makani Creatives Pvt. Ltd, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in the mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.” – Brand Equity