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P Paul Pittappillil

“During the Onam festivities this year, sales increased by 30 to 35 percent as against 40 to 45 percent in the pre-pandemic days. However, we expect to close 2021 at about Rs 400 crore or even marginally higher, similar to our turnover in 2019.

In 2021, across Kerala, more and more people are buying larger-screen TVs. Demand for 32-inch TVs seems to be almost nil. Shoppers are only inquiring for screen sizes from 43 inches to 65 inches. In 2021, demand for 55-inch and larger-screen TVs jumped by 50 percent compared to 2020.

We’re facing stiff competition from online retailers and are forced to compromise on our margins. They sell at prices that are far lower than we can, and it is difficult to convince customers otherwise.”

Brands retailed: Sony, Samsung, LG, and Panasonic

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