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Offline cellphone retailers accuse Samsung of misusing buyer information

Samsung had distributed present vouchers value Rs 10,000 every for purchasing its Note20 from mom-and-pop shops. “But those vouchers could only be redeemed at Samsung.com,” the All India Mobile Retailers Association (AIMRA) stated in a letter to Ken Kang, Samsung India’s cell enterprise head.

“Our pre-booked customers are receiving messages with better deals and discounts as an “Only for you” provide the place they’re being provided an additional advantage of Rs 2000 making it Rs.12,000 in the event that they purchase the pre-booked handset from Samsung.com.”

Samsung did not instantly reply to an emailed question from ET.

The physique has additionally threatened to take authorized motion in opposition to the model if it doesn’t cease sending emails and messages to prospects of offline retail.

“This is a clear strategy to divert our customers deliberately to your online portals. You will also be pitching better deals and offers for all your upcoming products to be bought from your portals, which is again unfair, unethical and an absolute breach of trust,” AIMRA stated within the letter.
Samsung India’s Senior Vice President Asim Warsi, in an announcement final month stated that the model is focusing on 10% gross sales from its personal ecommerce channel, pushed by numerous packages launched by the corporate together with buyback scheme, pupil gives and referral program.

Warsi additionally informed ET in an interview not too long ago that the corporate is equally invested in each on-line and offline channels. “We don’t decide the channel on behalf of consumers. The most important task is to create innovation which will create demand,” he stated. “Over 25 years us being India, most strategic investments have been towards offline expansion and growing the channel.”

The retailers’ group which represents 1.5 lac cell phone sellers additionally stated that the unavailability of Samsung tablets within the offline channel has created a possibility for rival model Lenovo to fill the hole. Samsung tablets are solely offered on Samsung.com and e-commerce companions Amazon and Flipkart. World News Today 24X7

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