Netflix has joined India’s streaming platforms in signing a code of conduct and self regulation for online content in the country. The voluntary code, which covers sexual and religious issues, has also been endorsed by Hotstar, Viacom’s Voot, Zee5, SonyLiv, Eros Now, AltBalaji, and Arre. Amazon Prime Video, however, is still assessing the situation adding that it believes current laws are adequate to fulfill this mission. The code is seen as a pre-emptive move against stricter regulation in India’s online content market, to demonstrate collective responsibility by the OTT players.
OTT content is not currently included in India’s censorship rules, which are dispensed by the Central Board of Film Certification. Signatories to the code agree to prohibit content representing children in any sexual way; disrespecting the national emblem or national flag; and to avoid content that deliberately and maliciously intends to outrage religious sentiments of any class, section or community or that encourages terrorism or other forms of violence against India.