The National Basketball Association (NBA) and Times Studio, a digital video content company of Times Group, have partnered to deliver game highlights and produce original programming for viewers in India through India Times Lifestyle network platforms. As part of the partnership, Times Studio will deliver short-form videos focusing on on-court storylines, player profiles, and the history of the NBA, and will also produce original localized content exploring the basketball culture in India and teaching the game to new fans. Additionally, Times Studio will launch NBA-dedicated sections on MensXP.com and Indiatimes.com, featuring extensive coverage of the NBA by Times’ editorial team.
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