The Indian air purifiers market is expected to reach revenues of over Rs. 10,050 crore (USD 150 million) by 2023. The rise of India’s middle class, poor air quality, widespread media coverage about poor air quality, and increasing consumer awareness are key drivers in the market. The Indian market is still emerging and is not as large as some of the other Asian markets, however, there is a huge potential for growth and several multinational companies have entered the market within the last 3 years.
The majority of the purchases for air treatment systems are for residential applications. Purchasers are mainly health-conscious consumers with disposable incomes. Most companies are currently importing their air purifiers, either fully or in parts, for assembling in India. Consumers in India require education and direct selling enables companies to educate their consumers. The key areas for sales for air treatment systems include Delhi NCR, Bengaluru, Mumbai, and Hyderabad.