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B4U Motion Pictures welcomes on board Naysar Shah to the UK head office. He has been appointed as Vice President of Marketing and Distribution for the film division. Naysar, who joined the company earlier this month brings with him 14+ years of rich and diverse experience in film and entertainment marketing. He has marketed over 120 films across Bollywood, Hollywood, and regional repertoire. Prior to his role at B4U he was working with Viacom18 Motion Pictures as Director Marketing where he was an integral part of many successful international releases. In line with B4U’s growth plans, Naysar will be instrumental in creating a strong marketing and distribution strategy for theatrical releases produced and acquired by B4U, with a focus on digital implementations. He will be responsible for building and maintaining relationships with producers and media houses to enhance B4U’s position in the film distribution and production market.

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