Mitsubishi Electric, the premium electric and electronic equipment manufacturer, recently launched a campaign in India to back new India’s dream to be Number 1.
Through its campaign ‘Partnering India’s Dream to be No.1’, Mitsubishi Electric is depicting how it is supporting the country in meeting its ambitions and fulfilling promises through disruptive technologies, solutions, and infrastructural support.
Resonating with new India’s initiatives, the campaign is engaging viewers with stories of new India’s vision and how the company is playing a huge part by offering its products and services in India.
The 6 compelling stories describe aspirations of a common Indian and how Mitsubishi Electric is helping to achieve them. The campaign song has been sung by Mohan Kannan and it has an essence of India classical instruments including the Sarangi which is played by Ustad Sabir Khan, son of Legendary Sarangi player and vocalist Padma Bhushan Late Ustad Sultan Khan.
“The campaign resonates the brand’s strength as a premium quality electric & electronic equipment company and explains how as a brand we are ready to support India to grow further. As an integrated brand campaign our purpose is to clarify our brand image and offerings,” said Katsunori Ushiku, Managing Director, Mitsubishi Electric India.
Mitsubishi Electric Corporation is recognized as a world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment.
Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market.― Moneycontrol