Midea Group is now running the ‘Midea Happy 50th Anniversary Contest’, which offers prizes worth RM50,000.
Themed ‘Midea’s 50 years, time is beautiful for you’, customers who purchase selected Midea air conditioners from now until Feb 28 will have the opportunity to win many prizes.
“The competition aims to give back to customers, who support Midea air conditioners, as well as to increase awareness of Midea celebrating its 50th anniversary and share the happiness with all customers,” Midea Group said in a press release.
To expand publicity efforts, Midea Malaysia has also put up advertisements both inside and outside Kelana Jaya and Ampang LRT cars, including on the top of the cars, bulletin boards, sides of seats, automatic doors, and handles.
The posters contain information on Midea’s 50th anniversary celebration and company vision among others.
During the Midea Group Annual Business Conference 2018, Midea Group chairman and CEO Paul Fang stressed that the 50th anniversary can be seen as a new starting point.
“It is time to re-examine our values, our vision, and our system. To keep with the times, we must take the initiative and make bold innovations,” Fang said.― BorneoPost Online