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Matrix Partners India Invests In E-commcerce Startup Zoomtail’s Seed Round

Zoomtail is a fashion e-commerce platform for small and medium-sized enterprises

The fresh funds will be used to expand the team and build a technology platform for retailers

Matrix Partners India had raised its third fund of over USD 300 Million this month

Mumbai-based venture capital firm, Matrix Partners India, has invested an undisclosed amount in Bengaluru-based omnichannel e-commerce startup Zoomtail Technologies. This is reportedly the startup’s seed funding round.

It also saw participation from other investors such as V1 Capital, Anshuman Bapna, Kunal Shah and Shamik Sharma.

Zoomtail was founded in 2018 by Varun Jain and Swedesh Srivastava. It is a fashion e-commerce platform for fashion small and medium-sized enterprises (SMEs) which offers a chat-based platform for small fashion retailers to discover the latest fashion trends, purchase inventory and create an omnichannel experience for the retailers.

According to the startup, the fresh funds will be used to expand the team and build a technology platform for retailers, manufacturers and SMEs which will help them trade and expand their customer base and network reach.

“Our vision is to enable fashion SMEs, and people working in them, by giving them easy to use tools to be more effective and expand their business,” said Jain and Srivastava in a joint statement.

This announcement comes in after Matrix Partners India raised its third fund of over USD 300 Million (INR 2 141 Cr) this month. Prior to this, it had raised its second fund of USD 300 Million in 2011 and supplemented it later by raising USD 110 Million (INR 776.8 Cr) in 2016. The venture capital firm has approximately USD 1 Billion (7117 Cr) under its management. It is aimed at investing in companies and startups working across consumer and enterprise market at the seed, early and early growth stages.

Till date, the firm has invested in several companies such as Ola, Quikr, Practo, Dailyhunt, Limeroad, Treebo, Mswipe, Five Star Business Finance, OfBusiness, Razorpay, and ZipLoan among many others.

Most recently, it had invested in Bengaluru-based bike rental startup Vogo Automotive which raised USD 8.87 Million (INR 62.78 Cr) as a part of its ongoing Series B. As a part of this deal, the VC firm has bought 17,447 shares for USD 2.19 Million (INR 15.5 Crore).

In December 2018, Matrix Partners India had also led the bridge funding round of hyperlocal home services startup, Housejoy. It has also invested an undisclosed amount of funding in Bengaluru-based milk and grocery delivery startup DailyNinja.

The B2B e-commerce segment has been growing exponentially over the years in India. Last year, US-based e-commerce major Amazon had also announced the expansion of its Global Selling Program by launching B2B selling for Indian exporters. This initiative will allow B2B sellers, manufacturers and exporters to reach the business customers across Amazon’s international marketplaces.―Daily Hunt

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