Liebherr is one of the world leaders in premium refrigerators. Headquartered in Germany, Liebherr’s engineering excellence provides the widest range of refrigerators, freezers, and wine cabinets. With over 65 years of expertise in refrigeration, Liebherr Appliances comes from a group that is present across 50 countries with 44,000 employees and operated under 11 verticals from aerospace to tower cranes, the group has been at the forefront of its industry.
And now, Liebherr is poised to redefine refrigeration in India. Liebherr’s product offering for the Indian market has been designed post extensive research and development, to bring the best of German engineering technology in a manner that suits the Indian market.
Liebherr Appliances division inaugurated its India factory in Aurangabad (Maharashtra) in 2018 with an aim to partner with dealers and retail chains spread across India. The total land acquired for the Aurangabad factory is 50 acres, of which the current developed infrastructure is across 22 acres of land in the first phase and rest will get developed in the subsequent phases in the coming years. With a current investment to the tune of `500 crore, the investment shall scale up with times ahead.
The initial capacity of the plant is of an annual production of 5 lakh units per year. Currently Liebherr Appliances is present in the market with 22 models in multiple capacities ranging from 220 liters to 650 liters and have plans to be there with many new models by next year. The refrigerators come with features like duocooling technology, 5-star energy efficiency BEE ratings, and host of other features, which are specially designed to cater to India’s ever-evolving lifestyle and culinary culture. To top it all, another 11 more technologically advanced models are set in the pipeline.
In order to completely satisfy Liebherr’s impeccably high quality demands, all components undergo rigorous service life testing right from the earliest stages of product development, to guarantee durability. All Liebherr refrigerators offer wonderfully innovative concepts and impressive user convenience. When developing new appliances, engineers at Liebherr are particularly concerned that energy efficiency is optimised without compromising amenity and without sacrificing convenience technologies.
Liebherr Appliances India has put in place a robust retail network across 150+ cities in various regions. This includes partnership with organised retailers, local organized and reputed distribution players in the country to retail the products.
Looking at Liebherr’s long-term commitment toward India as a market, there has been aggressive investment behind marketing of the brand – to build consumer awareness and create brand love by building consumer affinity. Also, the products have started getting recognized in India for their quality and technology delivery. Liebherr has been recently voted with the coveted Product of the Year 2019 basis consumer research conducted by Nielsen in India for two models in both the premium and the mass-premium segment of refrigerators.
The service network spreads across India with more than 100 service partners and far-east places to ensure service availability at all locations, with its aim to reach every household in India offering world-class refrigeration. The preservation experts since 1954.