Instead of releasing new 8K and ultra large-size OLED TVs to ramp up its TV sales in the Taiwan market as its competitors Samsung Electronics and Sony have done so in 2019, LG Electronics has adopted a different approach by launching mainstream 4K models to compete head-to-head with its rivals in the local market, according to market sources.
New 4K TV models just released by LG come with new display technology, smart mouse controllers, next-generation AI-centric TV chips, and supporting IoT technology, said the sources.
Furthermore, sources at LG Electronics Taiwan indicated that other new models to be introduced in the second half of the year will also support Apple AirPlay2 and HomeKit to enable users not only to play video, music, and photo images via Apple devices but also control TVs through Home App or Siri.
Earlier, Samsung took the lead against all rival vendors by releasing its new QD (quantum dot)-based 8K TV models ranging from 75- to 82-inch as a means to boost its TV sales in the local market.
Although the availability of 8K content is still insufficient, Samsung utilizes image upscaling technology to simulate 4K content into 8K quality to meet users’ requirements for 8K experience, commented the sources.
Nevertheless, Samsung also launched 4K UHD models ranging from 43- to 75-inch for the mainstream segment as it aims to maintain its top-two vendor ranking in the local market in 2019, said the sources.
Meanwhile, Sony has enriched the portfolios of its over 75-inch lineup by introducing 77-inch OLED TVs into Taiwan recently, aiming to double its Taiwan’s OLED TV revenues in 2019, said the sources.
Sony also is focusing on promoting 65-inch 4K models, expecting sales of its 65-inch lineup to grow 50% in 2019 in terms of unit shipments.―Digitimes