LG Electronics India recently launched an emotional yet inspirational campaign themed #CelebratingTheNew, revolving around how new innovations and new lifestyle aspirations make dreams come true, and more importantly how dreaming up is shaping a new India in 2018. The launch of the video coincides with LG’s 21st anniversary celebrations in India, where it is further stepping up efforts to design and manufacture innovative products and solutions that satisfy the specific requirements of Indian customers. Celebrating the new is a fresh take on every lifestyle dynamics of parent–kid relationships in India. And, how one common thing in people’s lives passes from generation to generation. LG has captured this philosophy as a journey of innovation from one generation to another in the video.
The market has generally been slow be it televisions or home appliances. Dishwashers saw a spurt for a couple of months, but the boom seems to be over for that...Read More