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LG Brings To Egypt New Line Of Energy Saving Washing Machines

The South Korean LG has launched their first OOH campaign to promote the arrival in Egypt of their latest “Steam Washing Machines”.

Presenting the new appliances over clear design backgrounds, the ad copy informs viewers about the new steam technology as “cleanliness for your laundry and power saving”, with additional messages that state the saving of 36 percent of the power consumption, as well as 10 years guarantee and the elimination of “99.9 percent of bacteria”.

The campaign was released during the first week of December and can be seen on uni-poles, double-decker poles, light boxes, and gate combinations on various locations across Greater Cairo.― INSITE

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