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Laser TV Sales Gaining Momentum In China

Sales of laser TVs, particularly 4K-enabled models, are expected to gain momentum in China in 2019, buoyed by significant reductions in product prices and coordinate efforts by related players, according to industry sources.

The availability of 4K laser TVs in China has become more abundant at more affordable prices recently, as more local players including Changhong, JmGo and Xgimi have joined the industry’s leader Hisense to launch related models, said the sources.

Additionally, a total of 16 China-based players, including Hisense, Changhong, TCL, Konka, Haier, Jiangsu Inovel Display Technology, the Costar Group and Casirisvision, also gathered a technology forum held in Beijing recently, seeking to coordinate efforts among makers to accelerate the development and popularity of laser TVs through cooperation in areas including technology, product development, channels and services, said the sources.

Prices of 4K laser TVs are expected to fall below CNY10,000 (US$1,500) on average in China in 2019, and therefore could help boost total sales of these models in the country to reach 300,000 units in the year, according to an estimate by China-based AVC Revo.

AVC Revo’s data showed that shipments of laser TVs in China totaled 71,000 units in 2017 before expanding by 132% to 164,000 units in 2018.

Additionally, 4K models accounted for 24.4% of China’s total laser TV shipments in 2018, and 4K models from Hisense took a 96.8% share of the 4K laser TV segment in the year, said the report.

While Taiwan-based Optoma and ViewSonic have also stepped into China’s 4K laser TV market recently, competition in the segment is expected to heat up higher as TCL is expected to launch new 4K models under its Casarte brand in June and LG Electronics will also jump on the bandwagon in the second half of 2019, indicated the sources.―Digitimes

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